What do the current fear of artificial intelligence and growing cancel culture have to do with each other? Both are telling examples of how the zeitgeist is changing our view of norms and values. Indeed, increasing uncertainty and fear are causing a cultural shift, and norms and values – like rituals, traditions and artistic expressions, for that matter – are an important part of this. 

Norms and values offer a foothold and security, and that is exactly what we are increasingly looking for. If you look closely around you, you can see this happening. Using our Futurise^® trend model and together with our Global Connectors Network, we mapped some of those changes.