As the social mindset on the road to 2030 becomes increasingly uncertain, the way we are together and connect with each other is (also) changing. Whereas in times of self-confidence this was very much about pleasure, spontaneity and relaxation, we now see entirely different needs and expressions arising around this. This obviously influences the reason why and the way in which communities are shaped and how people participate and interact in them.
Using our Futurise® trend model and together with our Global Connectors Network, we mapped some of those changes.
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