Stella
van der Horst

Experience architect

the experience noun self (v.). [a memorable experience that touches people]. the architect self-styled noun (m.) [architect] When a new vision of the future is needed, knowledge is often gathered through desk research or assumptions are made based on the past. Too little real looking and listening is done. Only if we learn to look better - in the real world, on the street, in organizations and at the behavior of people now and in the future - can we achieve relevant and sustainable impact. That is why an inspiration trip is always part of our projects. Breaking free from your own environment and mindsets, which sometimes also hinder. At Fresh Forward, in addition to project management, I am involved in shaping the inspiration trips. I do this by constantly finding the right inspiration for our clients together with our Connectors Network. Shaping these journeys together with our team and thereby contributing to more positive impact is what makes my heart beat faster.

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