Jempi
Moens

Founding Partner & Chief Imagination Officer

As Chief Imagination Officer, I am always looking for real innovation. I discovered in the 1990s that creativity and imagination are the keys to achieving impactful innovation ... away from meeting tables and spreadsheets, that is. Working from a shared dream, a lived desire, that is the philosophy we have at Fresh Forward: business by desire. I am proud that from that philosophy we have already had the opportunity to work with so many organizations and brands and develop their 'next level'. From this foundation, I founded LUNAR Institute in 2017, a training institute and community for curious and progressive leaders. Tintin's rocket was gifted to me in 2001 (a mega copy) with the thought: may your new initiatives also go like a rocket! And they did: Fresh Forward (the second stage) and 17 years later LUNAR Institute (the third stage)!