Carlo
van Kessel

Partner & Chief Connection Officer

In an era where technological developments and digitalization are having a great impact on our lives, perhaps more than ever, I believe in the statement "the most valuable bonds are still the human kind." That is what drives me. Because the connection we make with each other as human beings is what makes us unique. In that contact, we create unique experiences that cause us to believe in something together, to long for something, to move together and thus to develop ourselves. That's why I love being Chief Connection Officer at Fresh Forward. I bought the ball at Camp Nou for Fresh Forward's 10th anniversary. Soccer is the sport I grew up with, enjoyed immensely and made friendships for life. Although the lace-up ball is a replica, it represents its heritage: authenticity, passion and camaraderie. Of a club that has been playing at the very highest level for years, dictating soccer and knowing how to create new momentum. Barcelona is "més que un club" (more than a club). And so is Fresh Forward. That's how I feel: together we are more than a strategy agency.

"the most valuable bonds are still the human kind"