What others are saying about us

“A unique product with strong advantages seems easy to market. The reality is the opposite. Objections aplenty: unknown, no references, too good to be true. Fresh Forward helped us with focus and positioning. Thanks to analysis, structure and an emphasis on boldness, we now have a solid foundation. Our next step is converting the content to communication.”

“The collaboration with Fresh Forward was a hit. In record time, together we found the core, the magic of coffeecompany. Which was always there, but we had not ‘discovered’. The combination of exercises and available brainpower suddenly made this breakthrough possible.”

'Because we have really lived our story, we can make more focused choices and we see more and more how we are making an impact on the lives of Gouwen citizens with our daily work. That our colleagues realize this positive impact makes me incredibly proud.'

"Two successful trajectories are the result of a unique approach, which not only reveals changes in society and business, but enables one to truly experience them. This ensures a lived course, which is widely supported by our entire organization due to the chosen approach."

"Fresh Forward's strategic journey, with its steps to break free from existing frameworks, turn on our creativity and get moving together, was 'beyond expectations' for us!"

"We have taken steps in our shift 'from control to trust'. Together with a large team, we explored what this transition means for our actions and decisions. This led to a shared foundation where we truly connect and built on each other's expertise and autonomy, and the strength that comes with it."

The playful, relaxed way of working together, based on a clear methodology brought a common conclusion. I keep a super fine and professional memory from this journey, but above all a great ambitious story for Danerolles, our consumers and our customers