PIM Trend Report 2021: Humanification of brands
Especially for Platform Innovation in Marketing (PIM) we wrote the PIM Trend Report 2021. Based on the 6 future themes, the development towards trust and connection and the humanization of brands is described.
All themes are discussed extensively and per theme the perspective for brands and marketers is outlined, including inspiring practical cases from home and abroad to be able to translate them into practice.
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With our Brand Impact approach we, together with our customers, create a brand with a positive impact for the future. A brand that is relevant to people (consumers, employees and customers), that contributes to a better society (social and ecological) and can therefore achieve sustainable growth. We call this Brand Impact.
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“The strategic path we entered into with Fresh Forward was a very positive experience. Miriam and Adrienne, have succeeded in mobilizing the entire Danerolles team to think critically about what we do and how we can take our company to new horizons together. The playful, relaxed way of working together, based on a clear methodology and the Futurise Model, combined with incredibly good food and hard work, brought everyone to a common conclusion in a natural way. This not only achieved the result of sharpening Danerolles’ vision on fresh dough for the future, but everyone at Danerolles has become a co-partner of a strategy that we have written together. I have a very fine and professional memory of this, but above all a great ambitious story for Danerolles, our consumers and our customers!”
Piet Decuypere – CEO Danerolles