Work from a common desire

founding partner

Jempi Moens

In the nineties, we discovered that creativity and imagination are the keys to achieve impactful innovation, away from the conference tables and spreadsheets! Having a common dream and working with one is the philosophy we have at Fresh Forward: Business by Desire. We are proud that we have already worked with so many organizations and brands on that philosophy to develop their next level in co-creation.

Our philosophy

Business by Desire

At Fresh Forward, we believe in humanizing businesses and organizations. That is why we always work from our Business by Desire philosophy: we are convinced that people and organizations become stronger and more relevant if they work from a common desire: an inspiring and motivating future dream. That is why we take our customers on a unique journey to (re)find this desire. It is the foundation of everything we do.

To be successful, it is important that this desire is felt and lived both internally and externally. That is why vision and strategy development on the one hand and leadership and team development on the other are our work areas. We do the first within Fresh Forward and for the second we founded LUNAR Institute.

Our mission

Positive impact

Our aim is a positive impact on organizations, brands and environments. We contribute to their commercial success. We also aim for the positive impact of organizations, brands and environments. Together with them, we look at which positive change they can contribute when it comes to people and society. A positive impact on a financial, social and ecological level: that’s what makes us get up every day with a smile.