Those who want to make future-proof choices need an understanding of the drivers, needs and patterns that determine behavior. Futurise® offers that insight. Our trend model makes visible how the social mindset is shifting and which needs are decisive for today and tomorrow. Thus Futurise®organizations and brands to build visions and strategies that are and remain future-proof.
What is Futurise®?
Our self-developed trend model
Science
Applicable in practice
Futurise® is based on more than 40 years of scientific research on social behavior conducted by Ghent University. The trend model combines insights from behavioral science, sociology and economics with our years of experience in guiding organizations and brands in renewal. This makes it not only analytically strong, but also applicable in practice.
Future
Trends and developments
The Futurise®-trend model helps to recognize, explain and look ahead to social developments. Not a collection of separate trends, but keen insight into the undercurrent: the mental movements in society that determine behavior, needs and trends. It shows where we come from, where we are moving to and what that requires of your organization or brand.
Cycle
Anxiety and self-confidence
According to the Futurise®model, society moves in a cyclical rhythm: undulations of about 50 years each time, in which periods of self-confidence alternate with phases of uncertainty and fear. That rhythm determines the mindset in society and thus the drives and desires of people. The uniqueness of Futurise® is that it gives insight into that undercurrent; not just what changes, but most importantly WHEREAS.
getting started with Futurise®
Futurise® is a permanent building block in our integrated vision and strategy projects. In addition, the model can also be used separately to strengthen existing plans and ideas and make them more future-proof. Whether you are working on an (annual) plan, an innovation project or a positioning issue: with Futurise® make more informed choices, strengthen existing plans and increase the likelihood of success in a rapidly changing world.
Book a lecture or master class to engage directly with Futurise® getting started. Or contact us to learn more about the model and the possibilities for your organization, brand or project.
Futurise® Lecture
Understanding the changing world
An inspiring keynote on the Futurise®-trend model and the dominant social movements of the future; always tailored to your context and needs. Visual, stimulating and full of practical examples. This lecture opens new perspectives, provides a lot of energy and inspiration and gets people thinking and doing.
The yield of a Futurise® lecture:
- A powerful keynote (± 1 hour) on the Futurise®-trend model: understanding the structure, scientific background and methodology
- Exploration of the dominant trends and social themes toward 2033, with sharp interpretation of the changing zeitgeist
- A visual and stimulating story, enriched with practical examples and cases, that inspires, touches and incites to action
- Fresh energy and new ideas to get started right away
Futurise® Challenge
Apply trends and developments
An interactive workshop (1, 2 or 3 day parts) in which together we mirror your plans, ideas or concepts to the changing outside world. How does the changing zeitgeist affect us? What chafes? What do we have to do? We identify opportunities and challenges, enrich plans, sharpen choices and increase support to get moving.
The yield of a Futurise® Challenge:
- An expanded Futurise® lecture
- An interactive workshop, composed of several rounds, in which we test existing plans, ideas or concepts against the changing zeitgeist
- A clear picture of the implications, opportunities and challenges in relation to existing plans or strategic choices
- A concise, visual travelogue with key insights, mindsets and next steps
- New energy and increased support within your team to get moving and take the next step
Futurise® Community
In connection with the world
What the Futurise® model truly unique is the continuous connection to practice through our international Futurise®-community. That community consists of four networks that each contribute in their own way to enriching and challenging the model:
- Local Connectors Network: a global network of local correspondents - from New York to Beijing and from Copenhagen to Johannesburg - who share signals, initiatives and social trends from their own social and cultural contexts
- Digital Connectors Network: digital scouts and trend watchers who track and interpret online developments in terms of trends, innovations and technology
- Business Connectors Network: strategists, innovation managers and marketers from our client network who explore with us what the changing world demands of brands, people and organizations
- Youth Connectors Network: a group of children between the ages of 10 and 12 who think with us about their view of the future. An honest, fresh and often surprising look from the youngest generation
These networks not only feed the model with signals and examples from practice, but also constantly challenge us. They ask questions, mirror and challenge our vision: do we recognize this movement in practice? How does it manifest itself? Which examples are relevant? That critical view keeps us and the model sharp, alive and connected to reality.
AI
Monitoring and analysis
In addition to connecting with the international community, we deploy AI technology to monitor and analyze social developments, news, behavioral data and global trends. Our digital trend model, fueled by the knowledge of Futurise®, helps us recognize real-time patterns, make connections and strategically interpret what is happening.
This is how Futurise continues to® constantly evolving: rooted in theory, fueled by people, challenged by practice and enhanced by technology.
Want to respond smartly to the changing world?
With Futurise® we make opportunities visible. Let's get acquainted!
Contact me.
Niels
