He comes from England, grew up in the Netherlands and has roots in five countries at once. The result? A strategist who naturally looks beyond the edge of his own perspective.
Bas Adib joined Fresh Forward as a strategist this week.
After studying Business Administration, Bas started at Unilever, where he worked on brands such as Ola, Blue Band, Lipton and Conimex.
“What has stayed with me most of all is the combination of building strong brands, a connecting culture and inspiring leadership, especially from Paul Polman. It has shaped my belief that companies can only grow sustainably if that goes hand in hand with positive impact on people and planet. Indeed, I believe that the winners of tomorrow are precisely those companies that solve social and environmental problems.”
Through Kantar Consulting he learned the consulting business: brand strategy, positioning, building capabilities. And he discovered where his strength lies: with the client, in the middle of the group. Connecting, training, creating energy. Then, together with his best friend, he founded FiredUp and helped organizations in their sustainable transition.
“Nice work, good clients but after a while I missed the team. At Fresh Forward I found that. A place where head and heart come together. Super happy to be here and looking forward to working together!”
The door is open, Bas. Glad you're here.
