For us, it is evident in our approach that being able to dream about the future is essential to achieving a clear direction. It provides the right energy and mindset for successful change and purposeful movement. How wonderful then that we were recently invited to help the Dream Day Foundation create their story. Or as Tamara van Eersel, Director Stichting Droomdag describes it, "It allows us to take a significant step forward in our positioning.
Dream Day Foundation organizes dream days for families with young children one of whose parents is seriously or life-threateningly ill.
When asked by a volunteer during the workshop why we said "YES" to this, my answer is simple. Simply because a fine relationship demands it. And it is very valuable for us, as an agency that values humanization, to use our talent to make a small contribution to something that could happen to all of us.
It's not something we want to advertise, but it does give me an opportunity through this newsletter to bring attention to this foundation.
Hilversum, Feb. 29, 2024 By Carlo van Kessel
