'Is my existing marketing plan, elaborated brand strategy or our annual plan still in line with the current zeitgeist? Our customers expect us to take our social role, but are we doing so sufficiently? Are we emphatically taking a social position? Do we really dare to stand for something?
We have been getting these questions more and more from our clients lately. Very valid questions. Because a future-proof strategy requires more than ever a connection with society. And for everyone who wants to sharpen his or her existing strategy in a compact way and bring it up to date, we introduced the Business Challenge earlier this year. A concrete result in just two days.
Tipping Point
Our Futurise® trend model teaches us that society is at a tipping point in time. This decade will have significantly different characteristics, values and needs than the past (almost) 30 years. A special moment, then, because we only experience this once or three times in our lives. And if the world around us is changing so much, you can't possibly fail to adjust your strategy accordingly, right?
Concrete results in 2 days
The Business Challenge is a compact tool for challenging and thus future-proofing existing marketing plans, brand strategies and annual (action) and policy plans. Using the Futurise® trend model, we challenge you and your team to seamlessly align your strategy with the changing zeitgeist. Want to engage a larger group in the organization in addition to your own team? This is also possible with the Connect sessions; prior to the two-day challenge, up to 50 additional participants are then taken through the process during interactive webinars.
The Business Challenge delivers:
- Sharp understanding of key social issues
- A clear picture of current and future opportunities and challenges
- The content of the existing strategic plans has been sharpened
- Priorities and actions have been identified
- An inspired team going into the future with confidence
'Challenging, good and most of all great fun'
Earlier this year, we had the honor of doing the first Business Challenge with the Dutch Volleyball Association (NEVOBO). Guido Davio, general manager of NEVOBO: "With NEVOBO we are on the eve of a new strategic cycle. Together with Fresh Foward we embarked on the Business Challenge to come up with new insights and frameworks that will guide the choices we make in the coming years. In doing so, we were challenged by the insights of the Futurise® model. This helped us to find confirmation in the power of sport and challenged us to think outside the box. It helped us to look at our own future from a different perspective. In addition to being good, it was especially fun to take time at the Service Station with a broad group of people from the volleyball world and the people from Fresh Forward to talk with each other about our common future."
Free foresight interview
In short, do you want your existing strategy or marketing plan challenge and focus, without developing a whole new strategy? Do you want to make (even more) social impact in addition to financial and business impact? Then contact us for a no-obligation future exploration meeting. In one hour, together we look at how your existing strategy relates to the current zeitgeist and what social themes are important to you. You will then also know exactly what timing, effort and investment to take into account.
Check for more details as well as to schedule an interview: https://www.futurise.online/business-challenge/
Questions? Feel free to call or email Niels at 06-53548252 and [email protected]
Hilversum, July 2, 2021
