In order to truly connect organizations, brands, executives and directors with young people and thus be able to make even more positive impact with our clients, Fresh Forward is partnering with Youngworks, the consulting firm that has been studying the world of young people for more than 20 years.
Along to the society of the future
"When developing policies, visions and strategies, too often the perspective and importance of young people is forgotten. We see this as a missed opportunity, because young people are the society, employees, customers and policy makers of the future. So by better understanding and engaging young people, companies can positively influence the society of the future. said Miriam Teoh - Wijers, brand expert at Fresh Forward.
Positive impact on lives of young people
Youngworks is a consulting firm that has been studying what concerns, fascinates and moves young people for more than 20 years. 'We not only want to understand and influence young people, but also inspire and help our clients to make a positive impact on young people's lives,' said Bart de Ridder, director of Youngworks.
Power of empathy, understanding and respect
"When we look at the future through the lens of our trend model, we see a lot of change," according to Niels Hansen, Futurise® Maestro at Fresh Forward and LUNAR Institute. 'Very nice things, but also things that deserve our attention. For example, we know that polarization is increasing and tolerance is decreasing. So how valuable would it be if we familiarized young people in their development with the power of empathy, understanding and respect? That way they can take these human traits and values with them into the future. Combining our knowledge of the future with Youngworks' knowledge of young people creates whole new perspectives and opportunities.
We urge organizations to share their thoughts with us on this so that together we can create even more positive impact.
Call Miriam or Niels For a cup of coffee!
Hilversum, June 30, 2020
