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Article | March 10, 2026

Inspiration begins outside your own bubble

New strategies rarely emerge from behind a desk. Those who really want to innovate sometimes have to literally step out of their own environment. At Fresh Forward, we therefore regularly take organizations on ins ...
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SLIM grant learning and development for SMEs through Fresh Forward
News | August 29, 2025

Learning and development with support from the SLIM grant

Do you want to future-proof your organization? Then now is the time to invest in learning and development. In September, the SLIM subsidy reopens for SMEs, offering a unique opportunity to ...
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Article | August 29, 2025

AI changes everything

But without the right mindset, nothing will change The question is not whether AI will affect your organization. The question is: who will take the lead in this? Who translates technological possibilities into real trans ...
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Article | August 1, 2025

The great desire of (leadership) teams

Imagine this: your teammates are skilled and inspiring people, everyone's talents are beautifully expressed in their roles, everyone is motivated to achieve a common goal and carry ...
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Article | June 17, 2025

Supervision in Transition: new time, new perspectives

Why classical supervisory logic is no longer sufficient in a changing world The Netherlands has strong institutions, from independent supervisors to well-organized boards of commissioners, ...
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move with purpose
Article | April 17, 2025

Getting purposeful movement, how do you do it?

We encounter many organizations, brands and teams that have a purpose or a mission. And then get stuck with sighs like, "we've explained it well, but people don't put it into practice ...
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Article | April 4, 2025

How human-centered storytelling both moves and moves people

Storytelling in a time of uncertainty: how brands touch hearts and win trust At the tech and culture festival SXSW, filmmaker Cheryl Miller Houser (she/her) shared a powerful lesson: truly men ...
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Article | April 4, 2025

Metadata, power and the zeitgeist

At South by Southwest (SXSW), the world's largest annual tech festival in Austin, Texas, I attended an interview with Meredith Whittaker, the president of messaging service Signal. Her speaking out ...
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Article | April 4, 2025

SXSW 2025: Four urgent challenges, four hopeful opportunities

(and what organizations need to do now) I was at SXSW again this year in Austin, Texas. South by Southwest (SXSW for short) is an annual festival where technology, creativity, culture and societies ...
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Article | April 4, 2025

From security to agility: How AI is rewriting the rules of the game in work and learning

During SXSW in Austin, I attended AI expert Ian Beacraft's presentation. His message was as sobering as it was inspiring: AI is changing not only how companies operate, but also what is made of ...
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