From worrying about each other to believing in each other
About SNS
SNS's mission is to make the Netherlands more financially carefree. Simply offering a checking account, savings account or mortgage is not enough. SNS wants to ensure that everyone in the Netherlands feels more financially carefree. They study what concerns Dutch people financially. And try to think along with them. With handy products, services and other solutions.
Challenge
The goal of the journey with SNS was to come together to create a growth division and new service concepts for SNS.
Approach
With a dream team from within SNS and a number of external fresh thinkers, we drew inspiration from outside our own banking world. We also took a look at the new digital world of blockchain and robotics, among other things. We then translated these inspirations and insights into opportunities for SNS.
Result
The result of this process is a growth vision for SNS with three growth spearheads. This makes clear how SNS wants to make the lives of its customers better. More than 10 new service concepts have been developed, which can be used to implement the growth vision.
