SIGHT Landscaping is a landscaping company with approximately 250 employees, active in the construction and management of green projects for various clients. The reason for the cooperation with Fresh Forward was twofold: the need for a clear perspective for the future and the desire to bind and enthuse employees and clients in the long term, based on energy and expertise.
of green-
provider
to master craftsman
SIGHT Landscaping had long known what they were doing. But what they could really do, and who they wanted to be in 2030, was not yet in focus.
With 250 employees in the field, the urgency was clear: How do you engage and captivate people in a tight labor market? How do you remain attractive to customers who expect more than maintenance? And how do you give an organization direction without losing what has made you strong for years?
We set out together by literally leaving the world of landscaping to find new inspiration.
The result: a clear vision, five strategic pillars and a common course to 2030. Supported by the people who make it happen every day. From maintenance to design. From execution to advice. From delivering greenery to letting nature live.
Challenge
“Fresh Forward helped us take a fresh look at our organization. By taking us out of our comfort zone and into the conversation together, we developed the five pillars of our vision and mission. The result is a strategy toward 2030 that we shaped together with our employees.”
Patrick Post, HR Manager SIGHT Landscaping
The most special moment?
When employees themselves discovered how much they have to offer.
Not as executors of a job, but as masters of their craft. People who know their craft through and through, realized that they can design, advise and contribute to nature and social experience.
That shift, from greenkeeper to master craftsman, is now woven into the language, direction and self-image of the organization. That's not a brand strategy. That is an identity shift. And that works like a magnet: for new employees as well as for customers looking for more than a provider.
bright future perspective
Your next level?
Wondering how your organization can also make that step from where you are now to where you want to be? We would love to think with you.
Contact me.
Claire
