From worrying about each other to believing in each other
New
generation, new direction, same soul
The new generation of the family business Scelta Mushrooms faced a crucial phase: how do you build on a strong legacy, without losing that foundation? And how do you transfer that same vision, values and energy to the next generation of leaders?
We were proud to accompany Scelta in this transition from ownership to leadership, from doing to meaning. Together we shifted the focus from what we do to where do we want to be significant.
The collaboration led to a future-proof vision and a strategic framework to guide innovation, leadership and brand positioning. Scelta grew from an innovative processor in the mushroom chain to a driver of innovation in the world of Funghi. From a collection of sub-brands to one strong, coherent brand. And from a focus on mushrooms to a broader world of funghi, with a clear role in the global food transition.
Where
surprise direction got
“We are very satisfied with the end result of our journey with Fresh Forward. The beginning was strange, especially because Fresh Forward challenged us to really think and act outside the box. This feeling very quickly turned into wonder and amazement, after which it became much easier to clearly set a point on the horizon.”
Jan Klerken, family and board member
Driver of innovation
What makes this step special is that the transition to the new generation is not only organizationally complete, but also emotionally and substantively anchored. The new generation is setting the tone, while retaining the family spirit that made Scelta great. Where the company was once primarily innovative processor in the chain, it is now driving innovation in the world of funghi.
Family
company with world power
Scelta Mushrooms is a Dutch family business with about 150 employees. From their main location, they supply mushroom products to more than 70 countries. With innovative techniques, sustainable ambitions and a strong family DNA, they are building the global strength of the next generation.
Any
generation deserves a strong start
Wondering how we play a role in generational transfer, vision development and forward-looking leadership? Get in touch with us.
Want to learn more about how we work with family businesses?
Contact me.
Claire
