- Innovation platforms with associated innovation concepts including the introduced Sigal line in DIY stores
- In-store vision and retail concept taking into account the customer journey and the needs of different target groups
- A clear category vision 2025 for PPG that provides direction and clearly and future-proofs PPG's role in this changing industry.
About PPG Coatings
PPG is a global supplier of paint and coatings, among other things. In order to maintain its market position and gain market share within this highly saturated market, we started working with PPG to arrive at a distinctive category vision in the Netherlands, Belgium and Germany for both do-it-yourself stores and professional stores. The desire was to make this category vision concrete in an inspiring in-store vision on the one hand and on the other hand in concrete innovation platforms with corresponding innovation concepts.
Challenge
Shaping a category vision for PPG that provides direction and clearly and future-proofs PPG's role in this changing industry.
Approach
We looked with a team from PPG at how they can continue to establish themselves as the world's leading company in coatings and products for a specific market. Themes such as leadership in innovation, sustainability and color are important building blocks in this.
Result
