From worrying about each other to believing in each other
From ‘me’ to ‘we’
You feel that your brand can become bigger than it is today. The team is ready, ideas are plentiful, and ambitions are high. Yet one question keeps coming back: who are we building this for, now and in the future? That was the moment Magioni found itself in. A daring food start-up with energy, guts, and a hunger for growth. Ready to scale up, in need of a single, sharp narrative to give it direction. From individual choices to shared conviction. From ‘me’ to ‘we.’.
The effect was immediately noticeable. Focus emerged. Energy emerged. The team now works from a single shared essence and dares to make clear choices. Ideas become sharper, innovations more relevant, and the collective drive gains direction. Growth feels lighter because everyone knows what they are working towards.
Take your brand and team to the next level
“Magioni is run by a young team that is pioneering every day. With your support and sharp strategic vision, you have visibly taken the brand and the team to the next level.”
Lisa Veen, General Manager NL at Magioni
Qualitative consumer research
Magioni believes that healthier eating can be tasty, easy, and enjoyable. For everyone. To realize that ambition, we immersed ourselves in the lives of the people Magioni is there for. From the outside in. Through connects and in-depth qualitative consumer research, in collaboration with Motivaction, we gained a clear understanding of who this target group is, what motivates them, and how they want to be approached in the coming years. We translated those insights into sharp personas that immediately provided guidance to the team.
Powerful brand manifesto as a compass
A new positioning emerged rapidly. It was laid down in an inspiring Brand Book, with the Brand Love Key and a powerful brand manifesto as a compass. Not theory, but a practical story that guides innovation, communication, and daily choices. During an intensive three-day program, it became clear what was right. The target group, which had initially seemed abstract or distant, suddenly became close.
Trust brought movement
What makes this case special is the tipping point at which distance turned into proximity. By defining the target group, space was created for new ideas and new energy. That moment inspired confidence. And confidence brought movement.
Magioni is a food start-up within the Danerolles organization and consists of a team of six employees. The brand develops alternatives to comfort food by incorporating vegetables into their recipes. This makes it easier to choose something tasty and nutritious. For the love of good food. Together or alone, at any time of the day.
More direction for your brand?
Are you also on the verge of growth and feel that your brand could use more direction? Let's get acquainted and work together to figure out what your next step should be.
Contact me.
Marten
