Development of the ‘menu of the future’
About elho
The family company elho is the market leader in the field of plastic planters and has focused on sustainable development of new collections, produced in the Netherlands, for over 55 years. Meanwhile, the planters are sold in more than 75 countries. Elho knows that nature makes you happy! Nature makes you feel healthier and gives a big energy boost. That is why elho wants to bring nature to where you come home. Every day. Elho makes it as beautiful and easy as possible, with nature always in mind. Give room to nature."
Challenge
Innovation not only product focused but also services and social innovations. Integrating technology & working with partners. More data-driven innovation plan driving & accelerating the go-to-market process and the mindshift that innovation is only from marketing & R&D to an ecosystem where everyone can contribute ideas (inside and outside the organization).
Approach
With a passionate team, we looked at trends, innovations and technological developments. And in the inspiration trip, we picked up great insights from other industries. We translated these insights into concrete choices.
Result
- A next level innovation vision for Elho
- Sharp understanding of the changing world and its consequences and opportunities
of this for Elho - A shared, lived-in and inspiring innovation vision and role for Elho
- An innovation roadmap consisting of various innovation concepts
- A team of committed ambassadors.
