From worrying about each other to believing in each other
About Coca-Cola
Coca-Cola European Partners is a leader in one of Europe's largest FMCG sectors. They offer consumers some of the world's leading brands and a wide choice of high-quality beverages, with or without sugar and calories. Coca-Cola European Partners is the world's largest independent Coca-Cola bottler. In 13 countries, they make, sell and distribute the world's most beloved beverage brands to more than 300 million people.
Challenge
Based on the idea "More transactions, fewer calories," Coca-Cola European Partners Netherlands put a strong rational strategy in place. However, this strategy lacked inspiration and engagement; you understand it with your head, but you do not feel it in your heart; you are not touched. In addition, there was also a desire to be more meaningful with, among other things, the corporate social responsibility policy.
Approach
We worked together to come up with a lived and animated purpose that is at the heart of the strategy and story.
Result
- Inspiring purpose for the organization: Spark up! This purpose is translated into three themes, how can we make everything we do more fun, better and easier.
- Together we came up with all kinds of concrete initiatives to make the purpose known and tangible in the organization.
- The new core values have been translated into concrete behaviors. With small things, people can get to work immediately to live out these core values.
