From worrying about each other to believing in each other
About BOVAG
BOVAG is a trade association of more than 8,000 entrepreneurs involved in mobility. In addition, BOVAG is a hallmark for consumers, the customers of these companies. The size and diversity of BOVAG's strengths: the number of members, the amount of research they perform (together with partners) and the knowledge and network they have built, BOVAG can conduct a strong lobby in The Hague and serves as an inspirer, as a platform and as a news, and information center for BOVAG members.
Challenge
In 2013 BOVAG went through a process where the BOVAG course was developed under the guidance of Fresh Forward: Carefree enjoyment of customized mobility and the power of the national network. In 2022, BOVAG felt the urgency - due to all the (social) changes and developments - to update the existing course (and strategy). challenge and recalibrate.
Approach
BOVAG asked Fresh Forward to work with them to develop an approach that provides new insights and inspiration. According to BOVAG, it is time to look outside, the period of 'navel-gazing' is over. Under the guidance of Fresh Forward, BOVAG has determined and developed its new course. The new course describes BOVAG's vision and role. The vision and role are fleshed out by focusing on a number of strengths, expressing a clear ambition and underpinned by evidence in a number of areas. BOVAG's DNA runs through everything like a red thread.
Result
- BOVAG has determined through value chain mapping that it is important to focus on three themes: digital transition, changing mobility and sustainability.
- BOVAG has translated the course into a course document and the first steps toward strategy. The new course should foreshadow, and align with BOVAG's future strategy. The various components have been included in the course document, so that the new course can be widely propagated and adhered to.
