our unique strength

our integrated approach

We connect vision and strategy, behavior and mindset and the changing outside world in one powerful process. Our integrated approach sets your organisation truly in motion. With our Futurise®trend model, we translate trends and developments into strategic choices that are future-proof. Not analyses for analysis' sake, but an approach with impact that lasts.

Vision & strategy

A clear strategic direction that inspires and provides direction

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Mindset & behavior

The strategic direction moving forward

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Futurise® trend model

Connected to the outside world

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Three building blocks, one approach: for vision that comes alive, behavior that drives change, and choices that match the pulse of the time. Together we create direction, energy and lasting movement in organizations that genuinely want to make a difference.

building blocks
of
our approach

cases

Coffeecompany unlocks your day: brand magic is back

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Water is no longer a given. This is the story of Vitens.

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From pioneering to scalable brand focus: Magioni accelerates growth

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From major challenge to superpower: Almere Center attracts 30% more visitors

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our clients

reviews

Now a solid foundation

“A unique product with strong advantages seems easy to market. The reality is the opposite. Objections aplenty: unknown, no references, too good to be true. Fresh Forward helped us with focus and positioning. Thanks to analysis, structure and an emphasis on boldness, we now have a solid foundation. Our next step is converting the content to communication.”

Freek van Hulst

Management

Breakthrough suddenly is possible

“The collaboration with Fresh Forward was a hit. In record time, together we found the core, the magic of coffeecompany. Which was always there, but we had not ‘discovered’. The combination of exercises and available brainpower suddenly made this breakthrough possible.”

Alewijn Brewer

Brand Director

Really living through the story

'Because we have really lived our story, we can make more focused choices and we see more and more how we are making an impact on the lives of Gouwen citizens with our daily work. That our colleagues realize this positive impact makes me incredibly proud.'

Frank Berteling

General Manager

fresh media

FMD FF and Leeuwendaal

Private Dinner on Leadership & AI:

Pausing to Move Forward Sometimes the most valuable conversations don’t take place in a conference room, but around a long table. Last Thursday, together with Leeuwendaal, we welcomed a select group of ...
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Welcome Bas!

He comes from England, grew up in the Netherlands and has roots in five countries at once. The result? A strategist who naturally looks beyond the edge of his own perspective. Bas Adib far ...
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Inspiration begins outside your own bubble

New strategies rarely emerge from behind a desk. Those who really want to innovate sometimes have to literally step out of their own environment. At Fresh Forward, we therefore regularly take organizations on ins ...
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